PWRD is Vietnam's endurance shelf: race fuel, electrolytes and recovery, curated for this heat. The products serious athletes use everywhere else - finally here.
"5am in Ho Chi Minh City. Already hot, already humid - before the real heat even arrived. I ran with the club, talked to people while we ran, and saw what they had brought and what the club itself provided."
Small paper cups of Pocari from the club. Whatever people had thrown in their bag. Watermelon for the longer runs. Everyone showing up at 5am, serious about their training, spending real money on shoes and gear. The commitment was obvious.
But almost nobody had thought about nutrition. Not because they didn't care - because no one had ever given them the information or the products to act on it. The gap was never motivation. It was access.
Most sports shops sell everything. We sell what works. The shelf is a small, deliberate selection of endurance nutrition and recovery products that serious athletes already rely on outside Vietnam - gels, electrolytes, fuels, and recovery tools that are simply not available here yet. That is the gap we are closing.
We open to a small group first. Leave your email and you are in that group.
First to know. First to order.
The best endurance nutrition in the world is formulated for where it is made - European spring marathons, North American summers. It works. It is just not calibrated for 35 degrees and 85 percent humidity at 5am in Ho Chi Minh City.
That is the one gap we filled ourselves. PWRD HEAT 40 is a high-sodium drink mix for tropical conditions, built to sit alongside the products on our shelf - not to replace them. Mix one sachet with 500ml of water and go.
Drink mix available in two flavours. The gel is in production.
Salty Lychee
Salty MangoWe are building a community of runners who want to understand their performance, not just log the kilometres. Weekly group runs across Ho Chi Minh City, nutrition sessions, and a network of people who take training seriously. The miles matter. So does knowing why.
PWRD is built by people who run. Not a lab, not a corporation - runners who got faster once they stopped guessing about nutrition. That is who we are building it for.